From solar to software, see how our clients are capturing high-intent leads, reducing costs, and closing more deals.
EzyLeads Scout is the secret weapon businesses - like yours - are using to turn high-intent searches into real opportunities. Whether you’re in home services, SaaS, or real estate, Scout helps you find and connect with the right people at the right time—before your competition does.
By Sector:
By Sector:
Real Estate
High Ad Spend, Low Conversion
EzyLeads Scout Web
- 50% Cost Per Conversion
*compared to broad audience campaigns.
Increase ROAS
Due to improved conversion to sales calls
Increase LTV of Ad Dollars
Due to the ability to retarget previously lost traffic.
Challenge
A client in the real estate sector was spending over $150,000/month on Google Search, Display, and Meta ads. While achieving a respectable 12% conversion rate, they were missing out on tens of thousands of potential leads — visitors who landed on their website or funnels but didn’t convert. These unconverted visitors represented a massive untapped opportunity.
Our Solution
Using EzyLeads Website Scout, the client captured data on those missed visitors, identifying them as high-intent leads. These leads were then added into a custom audience for retargeting campaigns and enrolled in a warm email sequence designed to re-engage them. This approach significantly reduced ad spend while maximizing the value of their existing traffic.
Business Services
Sub-Niche Challenges
EzyLeads Scout Web
90% email open rates
*for their cold email campaign to the anonymous website visitors.
20% click-through rates
*from email campaign to lead-funnel pages.
Reduced Ad Spend
By targeting a narrowed audience, dramatically increasing cost-efficiency.
Challenge
A business services client operating in a niche market was constrained by a limited ad budget. Despite this they continued to receive an average of over 5,000 unique visitors per month on their website. In addition to this, their traditional lead generation and list building methods didn't produce an accurate, focused list of their ideal customer profile (ICP). This client was missing out on an section of their ICP, because they were missing out on collecting prospect information when they visited their website and took no action. A large percentage of these unique website visitors, would fit their ICP as they were actively looking for their services, so had high intent.
Our Solution
EzyLeads Scout Web identified 35% of their visitors as high-intent leads, enabling the client to create hyper-targeted outreach campaigns. The leads were immediately contacted via email campaigns, achieving exceptional engagement rates, and added into a focussed, highly effective custom audience for Meta ads. Adding these prospects into campaigns across multiple marketing channels allowed the client to warm and build association with the prospects, causing them to either a) take action and make an enquiry or b) engage in a conversation when our client's sales team contacted them.
Home Services
Small Budgets, Big Gains
EzyLeads Scout Web
25% of Leads Requested Quotes
*The sales team reached out to these leads to build relationships, resulting in 25% of leads requesting quotes within just a few weeks.
Reduced CPA
Their retargeting campaigns significantly reduced CPA and boosted engagement, maximizing the ROI of existing traffic.
Challenge
A local independent home renovation and building contractor was relying on paid keyword search campaigns and organic SEO to drive traffic to their website and to generate enquiries. While these efforts generated thousands of monthly visitors, most left the website without converting, creating missed revenue opportunities.
Our Solution
EzyLeads Scout Web captured these unconverted visitors’ information, providing the client with data for immediate outreach via email and phone. These leads were then added to Meta custom audiences automatically - through their pixel and the Scout Web webhook - and lookalike audience was created and targeted for cost-effective ad targeting.
Agency
Delivering Client Results
EzyLeads Scout Web and Scout Search
Increased client retention and referral rates by delivering measurable results.
Enhanced the agency’s reputation as a value-driven partner, securing long-term success.
Challenge
A UK-based agency managing 300+ clients across the US and UK needed to deliver consistent results while reducing ad costs.
Our Solution
The agency incorporated Search Scout for US campaigns and Scout Web for UK clients. This allowed them to identify high-intent leads, reduce client ad costs, and improve conversion rates.
Fintech
Competitive Market Entry
EzyLeads Scout Search
Reduction In PPC Cost
Dramatically reduced PPC waste by focusing solely on high-intent leads.
Built Ready-Made Pipeline
Built a pipeline of prospects ready to convert ahead of their Q1 2025 launch.
Improved Campaign Afficiency
Enabling the client to compete with industry giants on a limited budget.
Challenge
A fintech company entering a highly competitive US market faced sky-high PPC costs due to their competitors’ large budgets. Traditional advertising efforts were inefficient, and wasteful clicks inflated their costs.
Our Solution
With EzyLeads Scout Search, the client identified over 5,000 high-intent leads per month—individuals searching for services and solutions that matched their specific ICP. These leads were added into targeted email campaigns and custom audiences for Meta and Google Display ads.
Software Services
Precise ICP Targeting
EzyLeads Scout Search
15,000 High-Intent Leads
*from 30,000 monthly search events.
10% Reduction in Ad Costs
Email campaigns and Meta ads were run at 10% of the previous PPC cost, dramatically improving ROI.
Ability To Scale Outreach
The client scaled their outreach efforts while focusing only on relevant, high-value leads.
Challenge
A large software company, the 4th largest in their segment, struggled to identify their ideal customer profile (ICP) outside larger studio accounts. Traditional methods like audience or keyword ads yielded broad, untargeted results, inflating costs and missing valuable leads.
Our Solution
Scout Search re-engineered the company’s approach to SEO by tracking specific ICP keywords and search terms rather than general business-related terms. This strategy yielded around 15,000 high-intent leads from 30,000 monthly search events, enabling highly precise targeting.
Home Services
Flooring Contractor
EzyLeads Scout Search
500 Local High-Intent Leads
*from monthly search events on search engines.
20% Increase Number of Quotes
The client reached leads before their competitors, with over 20% moving to the quote stage.
Reduction In Ad Costs
Retargeting efforts drove down PPC costs while increasing conversions.
Challenge
A local flooring contractor faced intense competition and struggled to generate enough leads through PPC campaigns alone. They needed a more effective way to target high-intent prospects within their service area.
Our Solution
Scout Search identified 500 high-intent leads per month searching for flooring services in their local area. These leads were immediately enrolled in email campaigns, added to custom audiences for retargeting ads, and contacted by the client’s sales team.
Solar: Exclusive
Intent-Driven Leads
EzyLeads Scout Search
4,000 High-Intent Leads
*from monthly search events on search engines.
Accelerated Pre-Sales Qualification
Sales teams reached intent-driven prospects quickly, accelerating the pre-sale qualification process.
Competitive Edge
The client gained a competitive edge, converting a significant percentage of these leads into estimates and sales.
Challenge
A solar installation company struggled with competitive market conditions, relying on overused lead lists that were difficult to convert.
Our Solution
Scout Search delivered over 4,000 exclusive high-intent leads in December, identifying individuals searching for solar-related terms in the client’s target city. These leads were added to custom audiences, email campaigns, and the sales pipeline.
B2B Machinery Equipment
Intent-Driven Leads
EzyLeads Scout Search
2,000 High-Intent Leads
*per month.
22% Email CTR
Driving prospects directly into the client’s warm sales funnel.
Increased ROI
Reduced wasted ad spend and increased ROI by targeting highly relevant prospects.
Challenge
This client, selling high-value machinery across the US, was struggling with PPC competition from larger companies. Their campaigns were expensive and inefficient.
Our Solution
Scout Search identified over 2,000 high-intent leads per month searching for specific machinery types. These leads were added to email campaigns with product-specific CTAs and custom audiences for ads.
